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https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552091081389-KG6XQPU31WBGIBLS0NMB/rny_brand-guide_04_mt2.png Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552083981083-JQP9PDUZ96O0D4SKLVU8/image-asset.png Work Contrasting warm and unexpected cool tones found in places like Morocco and South America provided a fresh take that would differentiate RNY from competitors. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552087731707-Z379BSDBN29CSLXRND78/royalny_logo2_window.jpg Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552091216088-9VUD3RE3KSL9AWFDUZTV/rny_brand-guide_04_mt21.png Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552083693940-TS659FKM1U9VM93TLEUV/logo-option3.png Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552090152225-SE7OKRWCK35LJFYT4MIE/Artboard+1.png Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552091087059-OPB5Y5BBDTWFAZCY0T3Q/rny_brand-guide_04_mt3.png Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552084008904-9MXVDGJVDIH7B2LGLIIP/image-asset.png Work An abstract approach to how Royal connects farmers and roasters the focus on blue represented the sky and sea that unites every thing. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552091880275-L2W9LOXT3MUPJZPRXJOL/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552084102651-EMGVH5IV7751P4LI0KSI/rny_moodboards_03_mt.png Work Warm tones and Africa represents that cozy, organic feeling people expect and look for in their coffees and teas. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552091126680-YQGGH0WPMY60VFDRBD1L/rny_brand-guide_04_mt8.png Work 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https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552081343548-IT255KTFNZRD1EZUE1H6/minime-sketches Work Sketches used to explore potential styles with a focus on the “mini-me” character, by Melanie Taube, Shannon Tang and Sarah Huong. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/d750ecd8-3d6d-4512-9e77-487044d58754/mobile.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/8d3b4587-d20b-4ba1-a613-86675ffa7628/icons.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/a777ef3e-0cd1-4ce7-bed9-d59d619056db/website.png Work - Make it stand out A new, scalable WordPress website. I managed the agency relationship and took ownership of SEO performance. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/29dc00e8-fcf8-478b-8b67-ed8befe50c8d/events.png Work - Make it stand out Booth and swag design for SaaStr. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/a0cdba59-2681-4943-84d2-38e6bd331d3e/brand.png Work - Make it stand out Brand guidelines include messaging pillars, tone, and design styles. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/4c3cd07d-6591-4ba5-842b-c08893cf78bf/product.png Work - Make it stand out Interactive digital experiences I’ve conceptualized and implemented. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/233aefba-0216-4203-a072-dc9c62205035/OOH.png Work - Make it stand out Out-of-home advertising billboards in Boston South Station, September 2023. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531709525566-8DSL07A27ET09SRJB0T3/steves.jpg Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531781060079-WJQPR0AZO09ESM0KOU4K/box-stevensinger.jpg Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531781124188-MEQRBHBI8AJDQ3X7KXAU/box-aweber.jpg Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531781079743-L5P62DRAXBFPGNNOIUIA/box-thatguy.jpg Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531798460281-QGO0TLSWKFL50NI310Z7/IMG_0611+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531798215062-MDEDHP414XVUNY7CRQGM/box-friendlys.jpg Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1543371127363-EXJZJWG5JV0OALONHVA8/netplus_eat-their-lunch_spin.gif Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552198689791-CT03453I86D4PV7JTXZM/royal-new-york.png Work https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1696284303756-P54IGX2GGEFHOV3OBEAW/logo.png Work https://www.taube.me/experience daily 0.75 2024-03-19 https://www.taube.me/about daily 0.75 2023-10-03 https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531508568647-8AGEM52QGBGWP8E7EII4/FullSizeRender.jpg About https://www.taube.me/iron-hill-brewery-restaurant daily 0.75 2019-03-10 https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532636261937-MDHI8WUPRQDJ6YCSWZ12/header-ironhill2.jpg Packaging, Iron Hill Brewery & Restaurant Mural in the dining area at Iron Hill Brewery & Restaurant, Voorhees, New Jersey https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532123338966-0VEXUOM0S890V9J853H9/6x13-withBleed.jpg Packaging, Iron Hill Brewery & Restaurant https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532123176188-57T2CKSLFCH311GWJ942/ironhill_valentinus_16oz_04_mt.png Packaging, Iron Hill Brewery & Restaurant https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532123296760-ESRFYT8DAYU4S6TW676L/ironhill_valentinus_poster_01_mt.jpg Packaging, Iron Hill Brewery & Restaurant https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532636771259-ZSVI9FP61JWDBN21AAOC/ihb_oktoberfest_Poster24x34_2016_05.jpg Packaging, Iron Hill Brewery & Restaurant https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531798708662-6WZ5FA6GRL6DPJTS258D/ironhill_valentinus_poster_01_mt.jpg Packaging, Iron Hill Brewery & Restaurant https://www.taube.me/us-food-drug-administration daily 0.75 2019-03-10 https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531779185136-PB5IY5XLE9N683GJMAA8/FDA-Poster4.jpg Print Materials, U.S. Food & Drug Administration 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https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532127671297-E9F4W9T9GST1OXBI985M/MiPantene_FacebookTab-SON_1109.jpg Web Design, Pantene https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532127584614-R5Q1X6PKL8VCHWUQXTSR/MiPantene_FacebookTab-JFM13-121812.jpg Web Design, Pantene https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1532127549468-J55GWKATK32Q6ITE4F3E/MiPantene_FacebookTab-AMJ-042913.jpg Web Design, Pantene https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1531781102102-S8PGSOLVIN7B9LWUUNIY/box-pantene.jpg Web Design, Pantene https://www.taube.me/royal-new-york-website daily 0.75 2019-03-16 https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552095428770-7QOE5XRRYZ23CX9BGTAK/Coffee.png Royal New York – Website https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552094069095-1829N1N1BDMWONCEDWB6/IMG_7035-wireframedetail2.jpg Royal New York – Website 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https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552094708008-4ANOSGU9L5MPZMY965QN/IMG_7035-wireframe3.jpg Royal New York – Website https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552095495941-LWS9D25SLIFNP22202MI/mobile-Coffee.png Royal New York – Website https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552094048996-461XKY7CBCY3KGCH5DP1/IMG_7035-wireframedetail.jpg Royal New York – Website Design, content strategy, and tech team representatives worked together to wireframe key pages. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552100623520-MT7S4RMMRGHFCMNH1RWG/2019-03-08%2B%25281%2529.jpg Royal New York – Website 10 content and media modules designed in Adobe XD, including: hero sections (left; right), image galleries, video content & galleries, expandable content sections, forms, testimonials, content with & without images for grids 1-4 column, cross-promotional & recommended-related content areas. https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552095623661-2Q0UZ53H2S7X7KU7YYJP/image-asset.png Royal New York – Website https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/1552288184341-C1VHGSO80TQQJFUROJYU/image-asset.jpeg Royal New York – Website https://www.taube.me/home daily 1.0 2024-05-20 https://images.squarespace-cdn.com/content/v1/5b48e67d9f8770d91079259a/b81aad63-1b01-4d2b-9770-0f25c4e02d44/D5D85DA0-9E7A-4BDA-96E0-0F5AD1F12772.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference.