Hi, I’m Melanie.
I develop compelling narratives and combine them with design to tell stories that captivate audiences and drive meaningful engagement.
I’m equal parts leader and doer; thinker and creator; marketer and designer; impulsive and analytical; adventurer and homebody.
Currently, I lead creative, brand & growth marketing at QuotaPath.
What I do —
Develop strong brands
Starting with market research, I develop messaging frameworks and visual design systems that scale. Following this process ensures the customer needs are met and the investment in brand is built to last.
Create integrated campaigns
I lead the creation of strategy, messaging and creative assets to attract, engage, and retain customers. I have experience creating for digital media, video, print and in-person events.
Drive growth
Create, measure, repeat. The left and right sides of my brain work in tandem. I use data to make decisions, experiment, and learn quickly. I find work to be most rewarding when there is a measurable impact.